Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what visually appeals to us. We can look at something and instantly decide whether or not we like it.
Deciding whether to make a purchase on someone’s ecommerce site is no different. While a nicely designed site is only one component in a successful ecommerce strategy, it’s an important one. A well-designed site looks more professional and eases some of the concerns of doing business there.
In “Understanding Ecommerce Design, Part 1: Key Components,” I reviewed the difference between good and elaborate design, and the visual factors of an ecommerce sites that influence shoppers to buy products. The overall purpose of this series, as I noted in the first installment, is to focus on the steps to take once you’ve hired a company to design your ecommerce site. The key to a successful relationship is to plan ahead and have a basic idea of what you want before approaching any designer. The more you know and understand, the less you’ll leave up to the interpretation of those building your website and the better the experience will be for all parties involved.
In “Part 2: Banners and Boxes,” I explored the pros and cons of rotating banners and the proper way to utilize them on ecommerce sites. The overall purpose of this series, as I noted in the first two installments, is to focus on the steps to take once you’ve hired a company to design your ecommerce site.
The key to a successful relationship is to plan ahead and have a basic idea of what you want before approaching any designer. The more you know and understand, the less you’ll leave up to the interpretation of those building your website and the better the experience will be for all parties involved.
Why trust your website to one of those DIY site builders or pay an agency outrageous prices to design your brochure or advertisement? Call me, and get the same quality for less money.
I can provide you with a full range of services from websites, SEO, brochures, postcards, advertisements, logos and anything else your business needs to succeed.
For decades, Apple Computer made money by effectively exploiting a niche market. Today, however, while the company still has a relatively small market share in the computer industry, it utterly dominates the digital music space, with over 70 percent of all online music sales. So how can new services and small players compete against the Cupertino, California behemoth? Some believe it can be done by exploiting the niches, and offering consumers more freedom...
“I originally had a hosting account with SimpleNet before Yahoo! purchased it, and SimpleNet offered Miva Script like other companies offer PHP. Through the Miva Script forums, I met a guy who programmed a custom shopping cart for me. I launched an online store specializing in independent hip-hop CDs back in 1995 called HipHopNow (a play on the CDNOW name). I used SalesGate to process my credit cards. SalesGate’s security was breached and its sensitive data compromised, so I moved to Miva Merchant..."
With offices only 40 minutes from Wilkes-Barre in Long Pond, another company is creating a different hip-hop app, this one for iPads. Tablazines, developers of digital publications, is set to release the Hoodgrown Magazine application at the end of this month. Free to download, the app will feature a monthly hip-hop publication, similar to what Hoodgrown used to be when it was printed.
“I used to sell the issues for 50 cents,” says Christopher English, founder and CEO of Tablazines... “